Sheena has been leading strategy and programs on the Google News Initiative since its launch in APAC in 2018. She has worked with partner newsrooms on programs that span the full spectrum of digital transformation’s operations and strategy- from news business idea launches to diversity, equity, and inclusion to analytics and data. She has designed and executed programs like the GNI APAC Subscription Lab, Design Accelerator & Data Labs in 2019-2020, helping newsrooms develop ideas for news products that serve the needs of both their audiences and internal constituencies.
Sheena’s professional background also includes experience in brand strategy, programmatic ad technology, mobile app productization and sales, and media production - in both corporate and non-profit settings. She also possesses rich geographical experience having worked in different Asian markets including Tokyo, Sydney, and now Singapore.