About the Session
As the first fully digital-native cohort, Gen Z is reshaping how news is discovered, consumed, and shared. Understanding Gen Z news consumers is not just about chasing a younger audience – it’s about engaging the next generation of news consumers in one of the world’s most important and diverse media markets. This session will present the pivotal findings from the collaborative Reimagining News for Gen Z report by Google and Kantar. The study shows how Gen Z discovers news mainly through social and video platforms but still trusts traditional publishers. The findings highlight the need for more visual, interactive storytelling, leveraging Gen AI and local languages to connect with this vital, future-facing demographic.
Attendees will leave with the New Rules of News: Top 10 Insights for Connecting with Gen Z – a definitive guide on how to adapt content and distribution strategies to build a loyal, long-term Gen Z audience.
