Subscription Fatigue

In a market where everyone's asking for a subscription, what can newsrooms do to stand out.

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21 October
4:50 PM
5:50 PM

About the Session

As more news outlets introduce paywalls and subscriber models, readers now have more options than ever before. But has this led to subscription fatigue? This session explores how newsrooms can balance attracting new subscribers with retaining existing ones. From bundle subscriptions and customised newsletters to deep-dive paywall content, what strategies might work to attract – and keep – subscribers?

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